Advertising device



A. G..BORDE N ADVERTISING DEVICE Filed Dec. 18. 1929 2 Sheets-Sheet l INVENTOR. Miym Q, $30400,

ATTORNEY Sept. 8, 1931.

. 4 2 TIJING- Sept. 8, 1931. A. G. BORDEN 1,822,608

' ADVERTISING DEVICE Filed Dec. 18, 1929 2 Sheets-Sheet 2 2 IN VEN TOR.

(1x 67 444 Q. Qua 404w,

15%.] E "v d ATTORNEY.

Patented Sept. 8, 1931 PATENT OFFICE ARTHUR G. BORDEN, OF WASHINGTON, DISTRICT OF COLUMBIA ADVERTISING DEVICE Application filed December 18, 1929. Serial No. 414,993.

My invention relates broadly to an advertising device and more particularly to a puzzle constructed from flat sheet material with parts bearing matched advertising mat- .5 ter thereon.

One of the objects of my invention is to provide an advertising novelty constructed of an even number of similar fiat sheets adapted to be arranged by a player in a plurality of different positions, the fiat sheets when properly matched forming a square having equally dimensioned sides.

' Another object of my invention is to provide a construction of puzzle comprising a plurality of fiat sheet like members adapted to be matched with the edge of one member adjacent the edgev of a similar member for producing a square of uniform dimension on each side thereof, the parts of the device having portions of slogans thereon tending to confuse the player in matching the parts in the form of a square.

Still another object of my invention is to provide a geometrical puzzle having a multiplicity of sheet like portions of uniform dimensions adapted to be arranged in edgewise formation in a variety of different shapes for forming in their correct relationship a perfect square of uniform dimensions on each side thereof, advertising matter and slogans being printed on either side of the several parts.

My invention will be more fully understood from the specification hereinafter following by reference to the accompanying drawings, wherein:

Figure 1 is a plan view showing one side of the several elements making up the parts of the puzzle; Fig. 2 is a similar view showing 10 the opposite side of the several elements in proper position for making up the assembled puzzle; Fig. 3 is a perspective view of the parts of the puzzle disposed in edgewise position for assembly as a square; Fig. 4 is a cross- 10 sectional view throu h the parts forming the puzzle, taken on line ii-A of Fig. 2; Fig. 5

is a view illustrating the relative dimensions of the quadrilateral parts of the puzzle forming a square; Figs. 612 show a variety of methods in which a player may attempt to assemble the various parts of. the puzzle in an effort to complete a perfect square, where the player is confused by an effort to match slogans which are printed upon the parts of the puzzle; Fig. 13 illustrates the assembly of the quadrilateral members in the form in which they are originally cut out from flat sheet material and the manner in which the advertising may be originally printed across the entire group of quadrilateral members; and Fig. 14 shows the reverse side of the quadrilateral members illustrated in Fig. 13 and the method of printing parts of slogans thereon for the purpose, of confusing the player.

The advertising device of my invention comprises four quadrilaterally shaped mem bers indicated by reference characters 1, 2, 3 and 4, which maybe arranged in various combinations for forming difi'erently shaped figures but matched in one particular manner to form a perfect square. The dimensions of each side of each of the quadrilateral members differ one from another so that a substantially irregularly shaped figure is provided lending to the confusion of the player in an efiort to match the quadrilateral members to form a square. The surface area of each of the quadrilateral members is exactly the same. The quadrilateral members are formed by cutting a piece of cardboard, or other suitable material, as represented in Figs. 13 and 14, in directions extending at 90 with respect to each other. The dimensions are such that the direction 1-1 (Fig. 5) and the direction LL are disposed in relation to each other. The dimensions on each side of the square are shown as having distances X and x. When drawing a line connecting the distances mw in each side of the square and the distance X at each side of the square, these lines are intersected at G exactly in the center of the square so that the distances D measured between the centers C at each side of the quadrilateral are equal.

The advertising matter which it is desired to place before the player is printed directly upon the quadrilateral members which may be sheets of cardboard, fiat metal or other material which will receive the printed matter. The parts of the puzzle may be attractively colored and ornamented or covered with futuristic paper which tends to further confuse the player in that the impression may be given the player that the adjacent edges of the futuristic papenmust be matched in ornamental design.

In originally cutting and printing the quadrilateral members, I cut the members as represented more clearly in Figs. 18 and 14. In Fig. 13, the advertising matter is printed directly across the several quadrilateral members arranged in the shape illustrated. On both sides of the quadrilateral members as illustrated in Figs. 13 and 14 I provide printed slogans in confused relationship. However, the advertising matter may be printed in normal position as represented in Fig. 13 to further confuse the player respecting the proper relation of the quadrilateral members to form a square. In lieu of the printed slo gans I may apply ornamentation which has no orderly arrangement to each side of the quadrilateral members.

The slogans which are printed on opposite sides of the quadrilateral members confuse the player for when, the player attempts to match the slogans, he fails in arranging the guadrilateral members in the desired square.

uch slogans may be partially written upon one quadrilateral member and partially written upon another quadrilateral member, as for example, Try a gain, This is m ore like it, This is not it, You are getting nearer, Far fr om it, or Imp os sible. In the above slogans the spaces between the letters represent that one portion of the slogan is printed upon one quadrilateral member while another part of the slogan is printed upon another member adapted to be matched therewith. Figs. 6-12 show various arrangements of the quadrilateral members which may be made in an effort to form a square but where the player fails to solve the puzzle. It will be seen that the assembly of the quadrilaterally shaped members in proper relation does not depend upon the matching'of the slogans, but is in fact, contrary thereto.

By reason of the similar sizes and shapes of the quadrilateral members they may be packed in an advertising envelope or small box and serve as an advertising novelty for merchants in the advertising of business or special sales.

I have found the device of my invention fascinating to players and diiiicult in the solution of proper assembly of the quadrilateral members in the form of a square. The time required to work out the proper arrangement of the quadrilateral members serves to fully impress upon the mind of the player the goods intended to be advertised by the device.

What I claim as new and desire to secure by Letters Patent of the United States is as follows:

1. In a device of the class described, a fiat sheet of material having a square perimeter and divided into four quadrilateral members abutting edge to edge for forming a square geometrical figure, indicia carried on each of said members and arranged to be matched when said members are assembled edge to edge in a plurality of diflerent geometrical outlines.

2. In a device of the class described, a multiplicity of quadrilateral members arranged to be disposed in different edge to edge relationships for forming polygons of differently shaped perimeters, said members being disposed in one selected arrangement for forming a geometrical figure in the form of a square, and indicia carried by said quadrilateral members for matching said members in irregular polygon shapes.

In testimony whereof I afiix my signature.

ARTHUR G. BORDEN. 

